What will they think of K'Next?
What the Museum of Science can teach you about the science of marketing.Last fall, Boston's Museum of Science featured its newest K'Nex exhibit, "K'Nex: Building Thrill Rides." If you've never heard of...
View ArticleFirst, do no assuming
Why marketers could use our own Hippocratic oath.Recently I heard an interview with Dr. Frank Veith, vascular surgeon, medical pioneer, author, lecturer and founder of the famed VEITHsymposium for...
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The True Meaning of … Marketing
‘Tis the season to inspire. Are you ready?By Judy Habib, President and CEO, KHJ Brand ActivationMarketing (yawn)...who cares?Okay, now that I have your attention, allow me to introduce myself. I'm Judy...
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A cure for cancer and a new toothbrush: What medical device executives really...
Results from a recent survey of medical device executives reveal some interesting clues.By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand ActivationBe careful what you wish for.News Well,...
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Dr. App is in
By Tod Brubaker, Creative Director, KHJ Brand Activation How to make sure your medical app has a long, healthy life A while ago, I met a doctor pal of mine for a drink. After catching up on the usual...
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Exhibit hall or exhibit hell? Think outside the booth
An industry pro trades tips on getting the most out of the trade show experienceBy Jackie Gonzalez, Senior Vice President, Consulting Services, KHJ Brand ActivationAt the recent HIMSS conference in Las...
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What would Dickens do?
The writer had a lot to say about America. What would he say about today's medical device industry?By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand ActivationNews Well, Brand and Beyond,...
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Got game?
A winning strategy in medical device marketing.By Tod Brubaker, Creative Director, KHJ Brand ActivationA few days ago, I was having lunch with colleagues at a restaurant near our Seaport offices. We...
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The other side of the eye chart
A non-reimbursed test pays back; or, why marketers should play patient once in a while.By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand ActivationI'm seeing much more clearly since I...
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FTC, FDA and CYA
The same watchdogs that hound us also protect us when the details are skech-y.By Jackie Gonzalez, Senior Vice President, Consulting Services, KHJ Brand ActivationThe Federal Trade Commission (FTC)...
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Of kings, cognac and context: Is device marketing on the rocks?
Maybe it's time for new rules.Louis XIII of France was kind of an odd monarch to name a cognac after. The boy king was crowned at the underage age of eight in 1610. Later he became known as "the chaste...
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What's out? What's in? The new rules of medical device marketing
For me, one of the most telling moments at last night's MassDevice Big 100 Roundtable East came when I asked the audience of about 200 to raise their hands if they were going to see Bruce Springsteen...
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The mysterious case of the baby potheads
A lesson in creative brand problem-solving.News Well, Brand and Beyond, Marketing/Public Relationsread more
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French spoken here : Why you should attend AdvaMed 2012
We had all been reading, the French couple and I, on the three-hour flight back to Boston from Fort Lauderdale. She sat in the window seat with a newspaper, he read from a Kindle, and I fidgeted in the...
View ArticleHey, St. Jude
The individual as a brand, and vice versaBy Nadine ChoufaniRecently I attended a Lebanese cultural day event at Boston's City Hall Plaza. Being Lebanese, I was psyched to be there, especially since I...
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The vision thing
What eye doctors can teach medical marketers.News Well, Blog, Brand and Beyond, Marketing/Public Relations, Optical / Ophthalmicread more
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The bench connection
When researchers talk, we marketers should listen.Get the complete picture with a MassDevice Plus membership. Registered users can login here.News Well, Blog, Brand and Beyond, Marketing/Public...
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The year of the human?
As healthcare devolves into a numbers game, let's remember who's #1.I've been interviewing hospital lab folks over the past several weeks, inviting their appraisals of today's arterial blood-gas...
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Can you handle the truth?
Honesty may be the best policy now more than ever.Lance Armstrong's confession and the Te'o girlfriend hoax are just the latest in a long line of public revelations reminding us that some things are...
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Safety is my goal - maybe everyone's
Safety's place in a sea of change.Hours after Dzhokhar Tsarnaev was apprehended last Friday night, my GPS had me driving through Watertown on my way to a Saturday workshop. I drove all the way up Mount...
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