A non-reimbursed test pays back; or, why marketers should play patient once in a while.
By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation
I'm seeing much more clearly since I visited my eye doctor.
Oh, I haven't gotten my new vision prescription filled yet. Thanks to my near-blindness, new spectacles knock me back the equivalent of taking the family to see a doubleheader at Fenway Park. (Yeah, that much.) So I'm waiting for a windfall.