By Tod Brubaker, Creative Director, KHJ Brand Activation
How to make sure your medical app has a long, healthy life
A while ago, I met a doctor pal of mine for a drink. After catching up on the usual things, I asked about a suspicious mole on my thigh. Much as I hated to bother him off hours—he's not even my doctor—I really wanted him to check it out. We were sitting in a crowded bar so dropping my pants wasn't exactly an option. And I know people bug him all the time to check out some bump, growth, blemish or (fill in the blank).