What the Museum of Science can teach you about the science of marketing.
Last fall, Boston's Museum of Science featured its newest K'Nex exhibit, "K'Nex: Building Thrill Rides." If you've never heard of it, K'Nex is a construction toy using rods and connectors. It's similar to Lego, but with gears and other moving parts that make it possible to create elaborate gizmos such as giant Ferris wheels.